Led the visual evolution of Gamer Supps through a refresh of the corporate brand identity and GG Energy product line, along with the creation of the Waifu Cups brand. These initiatives helped establish a cohesive visual direction across the company’s expanding product portfolio, contributing to its growth from under $1M to more than $20M in annual revenue.

• Refreshed the primary Gamer Supps logo and corporate visual identity.
• Rebranded the GG Energy product line, updating its visual direction and supporting brand elements.
• Created the Waifu Cups brand identity from the ground up.
• Developed supporting typography, color palettes, custom patterns, and reusable graphic systems.
• Applied the refreshed and newly developed identities across packaging, merchandise, and marketing materials.