Greeting executive attendees arriving for the Cisco Partner Summit required a high-visibility, large-format display that established immediate brand authority in a busy airport terminal environment. The creative needed to communicate Comstor’s distribution value, corporate messaging, and strategic partnership with Cisco at a glance to fast-moving foot traffic.

Designed a bold, wide-format digital billboard utilizing Comstor’s core brand elements, high-contrast typography, and clear visual zoning. Angled architectural slashes were used to structure the layout, separating key pillars like “Engage, Develop, Grow, Extend” from the main welcome headline, partner logos, and core value proposition (“Your Dynamic Value Partner in Distribution”).

• Delivered an unmissable event welcome touchpoint optimized for instant legibility in high-traffic terminal environments.

• Maintained strict visual alignment across co-branded corporate assets, including Comstor EDGE, WestconGroup, and Cisco Distribution Partner branding.