Extended Honey Bear’s existing brand identity across retail packaging and custom merchandise, adapting its established logo and color palette for new products and customer-facing materials. Designed packaging and promotional pieces that maintained brand consistency while giving each product a distinct, polished presentation.

• Designed custom cardstock bag toppers for sticker packaging, creating front and back layouts for retail presentation.
• Developed packaging variations using Honey Bear’s existing brand colors while keeping the logo prominent.
• Designed dementia awareness pin-back buttons featuring high-visibility red and white messaging, including “Living with Dementia” and “Please Be Patient.”
• Designed branded business cards, carrying the existing identity across additional print materials.