Product Packaging & Brand Expansion

Field

Merch DesignPackagingPrint Design

Client / Employer

Honey Bear

The Challenge

The goal was to take the established Honey Bear identity and successfully translate it into functional retail packaging and new commercial products. I needed to utilize the existing logo and color palette to create assets that felt like a natural extension of the brand.

The Solution

I expanded the brand footprint by designing professional retail bag toppers and custom merchandise. I utilized the color palette for the sticker packaging, creating high contrast headers that enhance shelf presence while keeping the existing logo as the focal point. For the dementia awareness buttons, a key product in the Honey Bear shop, I introduced a high visibility red and white system.

Key Results

  • Strategic Brand Extension: Successfully applied existing brand elements to a range of new physical products and retail touchpoints.
  • Retail Packaging Solutions: Designed durable cardstock bag toppers that provide a professional and scalable solution for sticker sets.
A combined product mockup showing the front and back views of a chocolate brown cardstock bag topper for Honey Bear stickers. The left side presents the main brand logo in yellow, and the right side includes the website address and secondary branding, all stapled to clear packaging.
A product mockup displaying both the front and back of a brown cardstock bag topper for Honey Bear stickers. The left side (front) features a large yellow script logo, while the right side (back) shows a smaller logo and the website.
A overhead flat lay mockup of multiple metal back pin buttons against a light grey background. This group shows two reverse-side buttons with their pins visible, a white button featuring the red text 'PLEASE BE PATIENT', a red button with the white text 'LIVING WITH DEMENTIA', and a two-tone button combining both messages, designed for the Honey Bear brand.
A detailed close up photograph of a single 2.25 inch pinback button design for Honey Bear. The button is bright red with crisp white typography that reads 'LIVING WITH DEMENTIA' across the center, displayed against a soft, neutral grey background.
A side-by-side product mockup displaying both the front and back of a teal cardstock bag topper for Honey Bear stickers. The left side (front) features a large yellow script logo, while the right side (back) shows a smaller logo and the website URL, both stapled to clear poly bags against a light grey background.
A product mockup displaying both the front and back of a teal cardstock bag topper for Honey Bear stickers. The left side (front) features a large yellow script logo, while the right side (back) shows a smaller logo and the website.
A side by side mockup showing the front and back of a Honey Bear business card. The front of the card features the brand mascot logo on a solid yellow background. The reverse side displays the website in a clean, legible layout that maintains the brand color palette.