Save First Kill Campaign & Merchandise

Services

Campaign Design, Merchandise Design, & Outdoor Advertising

Client / Employer

Save First Kill Campaign

Save First Kill was a fan-led campaign created in response to Netflix’s cancellation of First Kill, rallying support for the show and calling for its continuation. I designed campaign visuals and merchandise to help amplify the movement across apparel, accessories, and outdoor advertising.

  • Designed branded merchandise that generated 600+ sales within 48 hours of launch.
  • Created billboard artwork for a month-long outdoor advertising placement near Netflix headquarters in Hollywood, reaching an estimated 61,000+ vehicles daily.
  • Extended the campaign’s visual identity across merchandise and large-format advertising.
Save First Kill campaign merch design featuring custom hoodie and apparel graphics.
Perspective view of the red Calliete campaign shirt, showcasing the contrasting white typography against the bold red fabric.
Black graphic t-shirt design for the Save First Kill campaign, displaying custom artwork on both the chest and back.
Front and back design of a Save First Kill campaign postcard, featuring high-impact campaign graphics on one side and a structured mailer layout with typography on the reverse.
Custom black bandana designed for the Save First Kill campaign, featuring a cohesive border design and center-aligned campaign typography.
Alternative angled view of the Save First Kill campaign hoodie, showcasing the placement and scale of the screen-printed designs.
Red campaign t-shirt featuring "Calliete" branding on the front and the slogan "You Never Forget Your First" on the back.
Angled studio shot of the black Save First Kill campaign t-shirt, highlighting the print quality and garment fit.
Perspective view of the Save First Kill promotional postcards, showcasing the print quality and cohesive branding of the campaign's physical outreach materials.
A high-resolution real-world photograph of the Save First Kill campaign black hoodie, showcasing the final print quality, fabric texture, and garment fit.