Gamer Goo is a performance-driven product, but its original packaging felt like a generic clinical solution rather than a gaming accessory. The challenge was to close the gap between the product’s high-performance benefits and its visual identity. I needed to refine the existing brand elements into a more intentional, polished design that felt like a professional essential for any gaming setup.

I led a comprehensive Gamer Goo brand refresh, focusing on the modernization of the product tubes by replacing the static layout with a more aggressive and modern design. This update introduced bold color blocking and curved graphic elements that improved shelf presence and brand recognition. Beyond the packaging, I designed a complete suite of event assets including large-scale backdrops, retractable banners, and custom table covers. I also developed branded product dispensers and instructional inserts to create a cohesive and professional experience for customers at live conventions.

• Visual Modernization: Successfully transitioned the product line from a basic aesthetic to a premium, high-energy look that aligns with modern gaming culture.

• Technical Precision: Prepared production-ready files for a wide range of materials including flexible plastic tubes, fabric banners, and promotional print inserts.