The objective was to create a professional retail appearance for various apparel drops. I needed to design high-impact branding elements that identified the product while protecting it during shipping. The goal was to ensure that every garment arrived in custom packaging that felt like a premium retail purchase.

I designed a series of apparel packaging design assets for multiple product drops, including custom polybags and high-finish hang tags. I utilized character artwork and bold typography to make the outer packaging as engaging as the product inside. I created the dielines for these pieces to account for proper bleeds and cuts, ensuring that the artwork remained perfectly centered and professional. Because the polybag production was restricted to a single color, I strategically recolored and adjusted complex character artwork to maintain its visual impact while meeting the specific ink limitations of the manufacturer.

• Technical Accuracy: Successfully prepared production-ready files for flexible plastic and heavy cardstock using various printer specifications.

• Production Resourcefulness: Optimized high-detail illustrations for single-color printing on polybags, maintaining brand recognition while working within strict manufacturing constraints.