Save First Kill

Field

Merch DesignPrint Design

Client / Employer

Save First Kill Campaign

The Challenge

Following the cancellation of the television series First Kill, a dedicated fan community organized a grassroots campaign to advocate for the show’s renewal or a move to a new platform. The challenge was to create a professional and unified visual identity for the movement that would command attention both online and in the physical world. I needed to design high-impact assets that could serve as symbols of solidarity for fans while effectively delivering a clear message to industry executives.

The Solution

My contribution to the campaign focused on a cohesive merch design and outdoor media strategy to maximize visibility. I designed a range of campaign-specific apparel and large-format media to boost the movement’s visibility. This included a signature “Save First Kill” hoodie and t-shirt, alongside a specialized “Calliete” fan-service shirt. To ensure the campaign reached its target audience directly, I designed a large-scale billboard that was strategically placed adjacent to the Netflix headquarters in Los Angeles. I managed the technical preparation for the billboard to ensure the message remained crisp and legible from a distance, maximizing its impact as a centerpiece of the protest.

Key Results

  • Strategic Placement: Successfully executed a large-format advertisement in a high-profile location to ensure the campaign’s message was seen by key industry decision-makers.

  • Community Engagement: Created a cohesive merchandise line that unified the global fan base and provided a tangible way for supporters to represent the cause.

Save First Kill campaign merch design featuring custom hoodie and apparel graphics.
Perspective view of the red Calliete campaign shirt, showcasing the contrasting white typography against the bold red fabric.
Black graphic t-shirt design for the Save First Kill campaign, displaying custom artwork on both the chest and back.
Front and back design of a Save First Kill campaign postcard, featuring high-impact campaign graphics on one side and a structured mailer layout with typography on the reverse.
Custom black bandana designed for the Save First Kill campaign, featuring a cohesive border design and center-aligned campaign typography.
Alternative angled view of the Save First Kill campaign hoodie, showcasing the placement and scale of the screen-printed designs.
Red campaign t-shirt featuring "Calliete" branding on the front and the slogan "You Never Forget Your First" on the back.
Angled studio shot of the black Save First Kill campaign t-shirt, highlighting the print quality and garment fit.
Perspective view of the Save First Kill promotional postcards, showcasing the print quality and cohesive branding of the campaign's physical outreach materials.
A high-resolution real-world photograph of the Save First Kill campaign black hoodie, showcasing the final print quality, fabric texture, and garment fit.